“Phygital” is a customer experience that combines both the digital and the physical. Similar to the way a person can look online at Target’s website to find the item they want and see if it’s in stock, but then head the closest Target to touch it and examine it in person, the “phygital” experience merges the speed and convenience of digital with the interaction of the physical.
We know business is not as usual these days–for us included! But we do have a few ideas to help your business get through these tough days. Whatever you do, don’t go dark on social media. And don’t let your digital presence fade. This will end, and when it does, you want to be forefront in your potential customers’ minds.