Phygital: A Whole New World

2 mins read

“Phygital” is a customer experience that combines both the digital and the physical. Similar to the way a person can look online at Target’s website to find the item they want and see if it’s in stock, but then head the closest Target to touch it and examine it in person, the “phygital” experience merges the speed and convenience of digital with the interaction of the physical.