Reading is a great way to up your marketing and social media game. Here are five books we’ve found useful. What we love about all of these books is that they’re just as beneficial to the small business as they are to the fortune 500 company.
This book teaches readers to capitalize on the way people think. We love a good story. We want the hero to win and the villain to lose. Donald Miller uses the elements of universal story telling to help brands better connect with their customers.
Contagious: Why Things Catch On by Jonah Berger
Jonah Berger is a professor at the Wharton School at the University of Pennsylvania. He’s got his finger on consumer behaviors and understands what makes products, ideas, and behavior go viral.
Jab, Jab, Jab, Right Hook: How To Sell Your Story in a Noisy Social World by Gary Vaynerchuk
Learn how to connect with your customers and beat your competition doing it. We’ve seen this social media marketing technique work wonders first hand.
It’s practically impossible to only list one of Seth Godin’s books. No matter what product or service you offer, the techniques in this book will help you re-think how you present your brand to the world. Seth Godin teaches you how to serve your customer with empathy and connection rather than salesy gimmicks.
This book is brand new on the scene, but the info in it is invaluable. Don’t just guess and cross your fingers with your social media strategy. Instead develop a strategy that will provide results.
What about you? Do you have any favorite books that help you make sure your social media is on point?